Castlebrook Home Loans
Castlebrook Home Loans, a fresh face in the mortgage lending scene in Metro Atlanta, is committed to turning the dream of owning a home into a stunning reality. Boasting an owner with extensive tenure in the mortgage lending industry, the business channels its wealth of knowledge and expertise into its clients' experiences.
In crafting the brand identity, the focus was to exude an aura of experience, trust, and professionalism through visual elements. By blending serif and sans-serif fonts, the design reflects both seasoned expertise and a straightforward, uncluttered approach. A rich yet subdued color palette, featuring calming shades of blue-green, fosters a tranquil ambience, cultivating a sense of trust, dependability, and integrity. Subtle hints of purple and burgundy express considerations of care and compassion. The logomark, a stylistic combination of a castle and a home, was designed to highlight the element of the “keyhole” signifying Castlebrook’s role in being the “key” that provides the ability to purchase a home. The overall brand design embodies a contemporary and simplistic style, punctuated with classic touches, to communicate professionalism and quality.
